Copywriting and social media: picVpic

Copywriting and social media: picVpic

picVpic is an e-commerce startup – a handful of dedicated search engines that allow their customers to find the best bargain. Cooperating with them, I took care of their social media presence as well as wrote articles for their blogs – picVpic, WillBeMom and SearchStyle.sg.

social media copywriting infographic

Find the sample articles below:

Comfortable black pumps to wear at work

Wear it like a fashion blogger: dungarees roundup

What is a skater dress and how should you wear it? originally appeared at picVpic.com

You’ve probably heard about “skater skirts” or “skater dresses.”  Although there’s nothing new about themthey were a wardrobe staple in the 80s and came back with the iconic babydoll style in the 90s-– they’ve come back reinvented, once again.  What is a skater dress, then? Is there a simple explanation?

WHIRLY TWIRLY

Imagine an ice skater, spinning in a sparkling sequined dress that fits tight everywhere except for the loose, twirling skirt. The name is no coincidence! Well-fitted at the waist, the skater skirt twirls around your hips for a super-feminine, romantic look. Similar to the A-line dresses popular in the sixties, the skater look fits snug at the shoulders and gradually widens toward the hem, except the bottom is a full circle skirt instead of a stiff line.

Princess Angel What is a skater dressASOS washed up dress what is a skater dress

Princess Floral Skater Dress / ASOS Finders Keepers Skater Dress

FLATTERING FOR EVERYONE

Mostly available in mini versions, it’s normally chosen by those who don’t shy away from showing off their legs, but the silhouette is flattering for every body type. The skater dress style gives the illusion of an hourglass figure: it showcases the upper body, cinches in at the waist, then goes out around the hips.  Try a wide belt to really show off your waist, or pick vertical stripes, for instance, to appear slimmer and taller.

Boohoo striped skater dress what is a skater dressCharlotte Russe Plus Size Sleeveless Dress What is a skater dress
Charlotte Russe Plus Size Belted Sleeveless Skirt Boohoo Striped Skater Dress

GET YOUR STYLE ON

All these benefits would probably make you want to wear a skater dress every day from now on. So, let’s move on to how to wear it. There are countless accessories and clothing pieces you can wear a skater dress: it’s perfect for layering.  Try it with a cardigan and platform shoes or heels. You can easily revamp it into officewear: throw on a blazer for a smart, casual look. Drinks with friends after work? Add some versatile jewelry and put your heels on to change your look from day to night.

Outfit by CityTonic what is a skater dress

by CityTonic

Skater dress belted outfit with cardigan what is a skater dress

by RetroSonja

What is your favourite way to style a skater dress? Share your style tips in the comments!

 

    • Categories: Copywriting, Social media