Italians have always been recognised for their mouthwatering ice cream. But, surprisingly, they lost the competition for the title of European ice cream capital to… Vienna in Austria!
According to the Austrian Chamber of Commerce, there’s one ice cream shop per 15,000 people. In Vienna, there are 154 ice cream shops, and an endless number of coffee shops that also sell the delicacies that literally melt in your mouth.
The ice cream trend started in Austria around the mid 19th century. Back then, many Italian ice cream makers settled in Austria and continued to practice their craft there. As Austrians have always been fond of cakes, they welcomed the new delicacy very warmly. The people of Vienna soon started organising a festival to celebrate every dessert that includes ice cream, which takes place in August, in Burggarten.
Not every new entry to the market was as successful as Italian ice-cream; a while ago, Dunkin’ Donuts decided to close down all their branches in Austria after 3 years. Despite Austrians’ sweet tooth, the company failed to grow successfully. Why was that? Doughnuts are not very popular in Austria, as there are many local shops that serve traditional cakes, filled with common ingredients (like Topfengolatsche – dough filled with cottage cheese – or Linzer Stangerl – a type of puff pastry dipped in chocolate and filled with apricot jam).
Originally published on CreativeCultureInt.com.